Block teams up with hip-hop stars for video
5th September 2010By Anthony Peacock
Rallying and hip-hop have met for the first time, with Ken Block’s Monster World Rally Team releasing the Gymkhana3 part 1 video, featuring popular beat combo The Cool Kids.
The first part of the latest generation of Gymkhana videos is aimed at selling the latest Ken Block merchandise, which prominently sports his 43 competition number used on the World Rally Championship.
Previous Gymkhana videos have been viewed more than 70 million times worldwide on the Internet. The new video features Block’s 800 horsepower Gymkhana Ford Fiesta, which has a number of visual similarities to the forthcoming Fiesta WRC.
The next part of the Gymkhana 3 series is expected to be released this autumn, featuring yet more of the stunt driving that the American has become famous for.
“Filming The Music Video Infomercial was super fun,” said Block. “Working with The Cool Kids was surreal, I never thought I would be co-starring in an over-the-top music video. But, the next part is where the real fun begins for me.”
To see the video, go to http://www.youtube.com/watch?v=EYUSlnXcYeU
Block, whose next WRC outing will be on Rallye de France at the beginning of October, has committed to a full world championship programme next year with the Fiesta WRC.
